Nick Hewer is the host of Countdown and was Lord Sugar’s right-hand man on The Apprentice for almost ten years. Nick’s wry looks and deadpan comments became a favourite part of the show and earned him a special place in the nation’s heart.
In the 1980s Nick’s PR firm was selected to represent Amstrad and soon became responsible for media handling of all Alan Sugar’s business and charitable activities. For over 20 years Nick played an integral part in Amstrad’s management structure. He also built a long and impressive client list, including the Secretariat of HH The Aga Khan and the wife of the ruler of Dubai, the late Sheikh Maktoum, as well a number of British and international companies.
After selling the business, Nick withdrew to his house in south west France; but having become firm friends with Alan, he was called to negotiate on his behalf with the Apprentice producers. The tables were turned when Sugar persuaded Nick to take an on-screen role and promised to negotiate his fees. “I fought hard against it,” he says, “but he cajoled me – in a muscular sort ofway.”
Nick took to television like a duck to water, amassing a string of credits from Have I Got News For You and Farm Fixer to Would I Lie to You? and being appointed host of Channel 4’s teatime institution Countdown. He also reunited with Margaret Mountford to look at The Town That Never Retired and The Trouble with Our Trains, and ask Too Many Immigrants?