Pippa is a passionate home cook who loves sharing food with friends and family. She grew up in Devon but, after graduating from University, she moved to London where she worked in the media industry. In 2012 Pippa and her husband returned to Devon with a toddler and baby in tow.
In 2015 Pippa founded The Slimming Foodie. She was keen to lose the weight that she had put on during her pregnancies but couldn’t find any online resources with the types of recipes that she wanted to cook. She began by sharing her own creations on a Facebook page and quickly gained a loyal following. Spurred on by the popularity of her recipes, she launched her blog later that year.
Keeping a love of food at the fore, Pippa’s approach is about bringing back convenient home cooking by making healthy recipes that are accessible to a new wave of home cooks and removing the stigma from ‘slimming’. She is mindful of the ingredients used, the cost, and not over-complicating things, creating great tasting meals that are cooked from scratch, cutting down on fat and sugar whilst following science-led nutrition advice. Pippa believes in approaching healthy eating with moderation and without making drastic, unsustainable changes.
Pippa has a social media following of over 200,000 and has received over three million visits to her blog. She balances creating new recipes and content for The Slimming Foodie blog and social media channels with the demands of having a young family, and often works alongside her filmmaker husband, Darren, to create professional recipe videos.
Pippa works regularly with high profile clients including: Tefal, AO, Iceland, Welsh Beef & Lamb, Lee Kum Kee, Nando’s, Hello Fresh, Sonos, PGI Welsh Lamb & Beef, The Saucy Fish Company, Alaskan Seafood, Primula, Iberico Ham, Frylight, Clarks Maple Syrup, Splenda, Arla, Naked Noodle.
Pippa lives in South Devon with her husband, two young daughters and a dog.
MAD Blog Awards Food Blogger of the Year 2016- Winner
Britmums Brilliance in Blogging Food Blogger of the Year 2017- Finalist
Britmums Brilliance in Blogging Food Blogger of the Year 2018- Winner